The Gender Dynamics of Facebook Commerce: Exploring Adoption Drivers Among French Women. European Journal of Marketing and Economics, [S. l.], v. 8, n. 1, p. 71–82, 2025. DOI: 10.26417/ztg64x13. Disponível em: https://www.revistia.com/index.php/ejme/article/view/3308. Acesso em: 11 feb. 2026.