Customer Experience as a Supply Chain Differentiator: Economic Impacts in E-Business Ecosystems. European Journal of Marketing and Economics, [S. l.], v. 8, n. 1, p. 41–59, 2025. DOI: 10.26417/q8dwm934. Disponível em: https://www.revistia.com/index.php/ejme/article/view/3306. Acesso em: 11 feb. 2026.