Emergence of Non-Traditional Financial Service Providers in the Market - A Threat or An Opportunity for the Georgian Banking Industry. European Journal of Marketing and Economics, [S. l.], v. 4, n. 2, p. 97–109, 2021. DOI: 10.26417/264fri73f. Disponível em: https://www.revistia.com/index.php/ejme/article/view/1275. Acesso em: 11 feb. 2026.