What Customer Wants to Read in Your Proposal. European Journal of Marketing and Economics, [S. l.], v. 4, n. 2, p. 26–36, 2021. DOI: 10.26417/707udn47c. Disponível em: https://www.revistia.com/index.php/ejme/article/view/1270. Acesso em: 11 feb. 2026.